Packed Rice
1.5min Recipe

"Ippunhan" is a play on words that blends han (半, half) with han (飯, meal) to mean "a minute-and-a-half meal." The series turns Iris's packed rice into eight super-quick recipes across three levels, from beginner to advanced, some needing no knife or cutting board at all, made for the busy singles and parents at its core. Co-created with Cookpad, Japan's largest recipe-sharing platform and home to one of its most popular Alexa skills, it marks Amazon Ads' first partnership with the company. Comedy-tinged recipe videos round out the campaign to win over its main audience of young singles.