glo

A two-year assignment across BAT Japan’s glo portfolio: launch key visuals for glo pro and glo nano, the visual system for the glo sens accessory range, and art direction for the brand’s PR event. The campaign carried from full-page key visuals down through retail — POS units, in-store fixtures and printed collateral. For glo sens the system shifted to a bolder, more graphic language of colour blocking and repeated type, giving the accessory line its own voice without breaking from the parent brand. The PR event centred on interactive display tables: lifting a device from its stand brought its product images and description up on the table surface, letting visitors work through the full colour range by hand.