#My Towel

Towel Laboratory, an Izawa Towel brand built on Japan's cutting-edge towel-making technology, launched its first full-funnel branding campaign on Amazon. Under the concept "Deliver Quality Life: making everyone's life a little better with good towels," everyday moments with towels are captured to visualize the small richness they bring across different lifestyles. A custom landing page built around ease of purchase, with a product-finder quiz and use-case filters, helps shoppers quickly reach the towel that's right for them.