Georgia
Apartment

Georgia's "Ouchi de Café" (Café at Home) campaign was born in the middle of the pandemic, when stepping out for a coffee break wasn't an option, inviting people to enjoy that café feeling at home while driving e-commerce purchases across the Georgia lineup. Different generations each find their own way to savor a cup, from working adults to parents raising kids to younger audiences, and they are imagined as residents of an apartment building. The whole site becomes that building, where through each window you can glimpse someone enjoying their coffee in their own way.