Bongout

Bongout is "the first-ever web-based matching app," for French cheeses. Built around an online movie series featuring Ruka Nishinoiri from Netflix's Terrace House, it follows groups of men and women using the Bongout app just like a regular dating app, where each cheese is personified with its own personality based on taste, texture, and smell. In December 2019, the campaign extended into a promotional dinner event for users who applied through the Bongout website, with Nishinoiri as special guest. Guests played games to learn about French cheeses while enjoying dishes and wines paired to match them.