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Porsche Taycan

Year

2020

Role

Design

Discipline

Key Visual, Campaign

A key visual series for the Porsche Taycan, created in collaboration with IMMA, the CG virtual model (@imma.gram). The all-electric Taycan is paired with IMMA's photo-real yet unmistakably digital presence, positioning the car and the model as kindred icons of a new era. Across the series, clean and future-facing visuals blur the line between real and virtual to echo the Taycan's own vision of what's next.

Porsche Taycan —01
Porsche Taycan —02
Porsche Taycan —03
Porsche Taycan —04
Porsche Taycan —05
Porsche Taycan —06
Porsche Taycan —07
Porsche Taycan —08
Porsche Taycan —09
Porsche Taycan —10
Porsche Taycan —11
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